Social Media TRP’s

Greetings !

A couple of days back I had a very interesting teleconference with  a Company which tracks Social Media usage in India . It goes by the name of www.Vizisense.com . The general discussion was on growing importance of Social Media. In the course of discussion , some interesting facts were mentioned. All Data was specific to India :

Facebook has 2.2 Crore ( 2,22,00,000 )users

Orkut has 1.8 Crore  ( 1,80,00,000  ) users

Between the 2 , that represents 90% of all Social Media Users in India

Ibibo has about 35,00,000 users

The peak Social Media Activity is between 6 pm and 10 pm

For Age Group 25 – 35 , the maximum activity is between 3 pm and 6 pm . Hmm, that means that a major portion of the young workforce is on Social Media during Office hours. Food for thought for Management.

We also discussed how the Fans are becoming Brand Ambassadors . The key question for Companies is how to leverage this .

I do believe that the Company Vizisense is upto something interesting . The findings should be of interest to Media Planners in particular.

with warm regards

Suresh Ramani

www.techgyan.com

www.msexchangeindia.com

Microsoft MVP 2009

IAMCP India West Founder President

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About Suresh Ramani

I am a CEO of a Technology Solutions Provider "TechGyan" ( Gyan in Sanskrit means "knowledge") . My Company is based out of Mumbai, India . My Company provides Solutions to Customers ( Local & International) around Microsoft Platform. In 2009, Microsoft nominated me as a Most Valuable Professional (MVP). During week ends I provide Redevelopment Consultancy to Societies in Mumbai . The details of the same are listed on www.tdrmumbai.in My hobbies are reading Management Books . Like most of Indians , I love game of Cricket and Hindi Songs.
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